Cue Insights

Research

Protected: Measuring Your Strategy’s Performance with a Proprietary Index

index noun An indicator, sign, or measure of something   In market research, performance indices are widely used, oftentimes in…

Cue Insights

Research

14 Jul 2020

Rebuilding Insights Platforms During COVID-19

We are in an era of rediscovery. Market Research prior to 2020 sits in a pre-COVID-19 socioeconomic landscape. From the…

Cue Insights

Research

25 Mar 2020

Market Research in App Development

In 2010, Apple trademarked the popular phrase, “There’s an app for that” due to the climbing popularity of mobile apps.…

Cue Insights

Research

20 Sep 2019

Qual Research: First Impressions Methodology

Research shows that first impressions are formed within a matter of seconds. A research study1, published in Psychological Science, found…

Cue Insights

Research

05 Jun 2019

5 Keys to Successful Co-Creation

What is co-creation? Co-creation is not a methodology. It is an iterative process of engaging consumers through a variety of…

Cue Insights