Cue Insights

Choosing the right methodology for testing creative is not always straightforward.  Both qual and quant have unique benefits. Testing creative…

What value can be added to insights for less than $5,000? In market research, big findings usually cost big dollars.…

index noun An indicator, sign, or measure of something   In market research, performance indices are widely used, oftentimes in…

We are in an era of rediscovery. Market Research prior to 2020 sits in a pre-COVID-19 socioeconomic landscape. From the…

In 2010, Apple trademarked the popular phrase, “There’s an app for that” due to the climbing popularity of mobile apps.…

Research shows that first impressions are formed within a matter of seconds. A research study1, published in Psychological Science, found…

What is co-creation? Co-creation is not a methodology. It is an iterative process of engaging consumers through a variety of…