Cue Insights
Cue Insights

Full Service Market Research

Independence

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cue-insights

Cue Insights

Cue Insights is an independent, globally capable, full service marketing research agency. We deliver CUES to brilliant decisions by uniquely integrating market research mastery and communication excellence.

Engaging Communication

ENGAGING COMMUNICATION

Cue’s insight reporting is put through a rigorous and proprietary process inspired by creative advertising agencies. You benefit from a deliverable that clearly makes the point across all levels of your organization.

Integrated Insights

INTEGRATED INSIGHTS

Cue’s expertise is very broadly integrated and integrates all healthcare segments including consumer, R&D, nutrition, pharmaceutical, public health and reimbursement. This provides a complete perspective of the consumers’ journey, regardless of the focus of any given research.

Diversified Independence

DIVERSIFIED INDEPENDENCE

Much of the best talent in market research has migrated into specialized innovative independent companies. Cue is independently owned and managed by tenured market research masters who harness independent resources. Partnership models are paying large dividends.

values
Cue will never compromise when it comes to being a leader in communication excellence, integrating diverse perspectives and keeping an independent and client-first spirit.
our-approach

Our Approach

It is time for clarity. We communicate cues to help you act brilliantly on business decisions.

RESEARCH PROCESS

Our central hub client service model saves clients time and improves our relationships. The account team is the hub and sole link between the client and operational partners. A senior account team leader controls the process and communication from end to end.

INTERNATIONAL

International to Cue is more than field capability and strong moderators. Cue is your portal to a global source of innovation with access to a proven product portfolio drawn from over 50 countries. We are experts at taking locally proven tools to deliver innovative applications in new markets.

INNOVATIONS

Innovations our clients have discovered through us include crowdsourcing, facial emotion recognition, video storytelling, validated motivation imagery, real time market observation, concept screening, stereotype analysis, channel value, behavioral economics and more.

strategic-quote
Information is giving out, communication is getting through.
Sydney Harris
differentiators

Differentiators

Proprietary framework integrating Design Thinking with Insights Communication.

This is Market Research Evolution

Raw Data

IT STARTED WITH RAW DATA

Differentiation was based on speed, accuracy and cost of data.

Deepened Insight

EXPERTS DEEPENED THE INSIGHT

Industry expertise added insight and thought partnership.

New Tech

NEW TECH OFFERED BREADTH

Techniques, efficiency and technology spawned vast amounts of knowledge.

Cue Insights

CUE CONNECTS THE DOTS

So you can finally say,
“I get it. Thank you.”

Illuminating Deliverables

Why “Design Thinking” Sets Cue Apart


IMMEDIATE IMPACT

We know that true and immediate impact comes only when major insights are tangible through inspired design.

ENGAGING STORIES

With Cue’s proprietary framework for creative strategic reporting, we challenge conventioanl Market Research deliverables through design thinking.

VISUAL REPORTS + INFOGRAPHICS

Our reports are visually engaging stories that drive internal client initiatives naturally.

Where some deliver data, Cue inspires action.
insights

Insights

Cue goes into each potential research engagement with a firm understanding of your industry, the decisions that need to be made from the research, and the methodology that will yield sound business direction.

Methods that fit
Business Questions
Integration of Industry Experience

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advisors

Advisors

Cue’s group of experts advise to accelerate innovation by adding valuable insight and supporting clients’ business decisions.

Areas Of Expertise

Intellectual Property

Pharmaceutical

Business Strategy

Public Health

Report Design and Infographics

Global Field Strategy

Health Strategy Communication

International Development

Decisions Support Strategy

New product research

testimonials

Client Testimonials

Moving you in the right direction.

  • Director, Communications

    Cue Insights are QUICK TO UNDERSTAND THE PROJECT TERMS/OBJECTIVES and efficiently provide recommendations on research strategies. They are DILIGENT IN PROVIDING FLEXIBILITY of reports along the way to keep clients informed and connected throughout the process.

    Director, Communications
  • Product Director, Healthcare

    Cue Insights has become A VALUED EXTENSION OF OUR MARKETING TEAM. They strive to understand the business strategies behind all research questions, and use that information to help shape and guide interactions with end consumers.

    Product Director, Healthcare
  • Product Director, Pharmaceutical

    ACTIONABLE RESULTS & INNOVATIVE RECOMMENDATIONS have shaped our ‘go forward’ strategies. We have found great value in their approach and service model, as the process and end deliverables consistently exceed our expectations.

    Product Director, Pharmaceutical
  • Director, Communications

    Cue Insights are QUICK TO UNDERSTAND THE PROJECT TERMS/OBJECTIVES and efficiently provide recommendations on research strategies. They are DILIGENT IN PROVIDING FLEXIBILITY of reports along the way to keep clients informed and connected throughout the process.

    Director, Communications
  • Product Director, Healthcare

    Cue Insights has become A VALUED EXTENSION OF OUR MARKETING TEAM. They strive to understand the business strategies behind all research questions, and use that information to help shape and guide interactions with end consumers.

    Product Director, Healthcare
  • Product Director, Pharmaceutical

    ACTIONABLE RESULTS & INNOVATIVE RECOMMENDATIONS have shaped our ‘go forward’ strategies. We have found great value in their approach and service model, as the process and end deliverables consistently exceed our expectations.

    Product Director, Pharmaceutical
philosophy
Diversity and independence are critical for collective decisions. These are the product of disagreement and contest, not consensus and compromise.
James Surowiecki

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Providing cues to better business decisions through insights.