Cue Insights
Cue Insights

Full Service Market Research

Independence

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CUE INSIGHTS

Cue Insights is an independent, globally capable, full service marketing research agency. We deliver CUES to brilliant decisions by uniquely integrating market research mastery and communication excellence.

Engaging Communication

Cue’s insight reporting is put through a rigorous and proprietary process inspired by creative advertising agencies. You benefit from a deliverable that clearly makes the point across all levels of your organization.

Integrated Insights

Cue’s expertise is very broadly integrated and integrates all healthcare segments including consumer, R&D, nutrition, pharmaceutical, public health and reimbursement. This provides a complete perspective of the consumers’ journey, regardless of the focus of any given research.

Diversified Independence

Much of the best talent in market research has migrated into specialized innovative independent companies. Cue is independently owned and managed by tenured market research masters who harness independent resources. Partnership models are paying large dividends.

partners

Founding Partners

Leaders in brand strategy and consumer insights.

partners
"Cue will never compromise when it comes to being a leader in communication excellence, integrating diverse perspectives and keeping an independent and client-first spirit."
about
approach

OUR APPROACH

It is time for clarity. We communicate cues to help you act brilliantly on business decisions.

RESEARCH PROCESS

Our central hub client service model saves clients time and improves our relationships. The account team is the hub and sole link between the client and operational partners. A senior account team leader controls the process and communication from end to end.

INTERNATIONAL

International to Cue is more than field capability and strong moderators. Cue is your portal to a global source of innovation with access to a proven product portfolio drawn from over 50 countries. We are experts at taking locally proven tools to deliver innovative applications in new markets.

INNOVATIONS

Innovations our clients have discovered through us include crowdsourcing, facial emotion recognition, video storytelling, validated motivation imagery, real time market observation, concept screening, stereotype analysis, channel value, behavioral economics and more.

"Information is giving out, communication is getting through."
Sydney Harris
approach
differentiators

DIFFERENTIATORS

Proprietary framework integrating Design Thinking with Insights Communication.

IT STARTED WITH RAW DATA

Differentiation was based on speed, accuracy and cost of data.

EXPERTS DEEPENED THE INSIGHT

Industry expertise added insight and thought partnership.

NEW TECH OFFERED BREADTH

Techniques, efficiency and technology spawned vast amounts of knowledge.

CUE CONNECTS THE DOTS

So you can finally say,
“I get it. Thank you.”

ILLUMINATING DELIVERABLES

Why “Design Thinking” Sets Cue Apart

IMMEDIATE IMPACT

We know that true and immediate impact comes only when major insights are tangible through inspired design.

ENGAGING STORIES

With Cue’s proprietary framework for creative strategic reporting, we challenge conventioanl Market Research deliverables through design thinking.

VISUAL REPORTS + INFOGRAPHICS

Our reports are visually engaging stories that drive internal client initiatives naturally.

"Where some deliver data, Cue inspires action. "
differentiators
insights

INSIGHTS

Cue goes into each potential research engagement with a firm understanding of your industry, the decisions that need to be made from the research, and the methodology that will yield sound business direction.

Methods That Fit
Tools That Fit
Business Questions
Integration of Industry Experience
insights
advisors

ADVISORS

Cue’s group of experts advise to accelerate innovation by adding valuable insight and supporting clients’ business decisions.

Areas Of Expertise

Intellectual Property

Business Strategy

Report Design and Infographics

Health Strategy Communication

Decisions Support Strategy

Pharmaceutical

Public Health

Global Field Strategy

International Development

New product research

advisors
testimonials

CLIENT TESTIMONIALS

Moving you in the right direction.

"Diversity and independence are critical for collective decisions. These are the product of disagreement and contest, not consensus and compromise."
James Surowiecki
testimonials

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Providing cues to better business decisions through insights.